East Rutherford, N.J. – The New York Giants have announced the launch of their first-ever Training Camp Creator Series, presented by Starter. This initiative builds on the success of “Giants Lounge”, sponsored by Cadillac, and the Giants Gameday Creator Suite.
The series will provide creators from various fields such as comedy, gaming, music, and lifestyle with an all-access pass to each public training camp practice at the Quest Diagnostics Training Center. These creators will engage with fans during practices and collaborate with select players to produce content for both Giants’ social media channels and their own platforms.
“Collaborating with creators is a key pillar of our overall marketing strategy, aimed to blur the lines between sports and entertainment,” stated Nilay Shah, Senior Vice President of Marketing & Brand Strategy. “Each creator in this inaugural class is known for pushing creative boundaries and we look forward to aligning our brand with their dynamic perspective on social-first content creation.”
Fans not attending in person can still participate through exclusive behind-the-scenes coverage that offers a closer look at players off the field and provides an immersive training camp experience.
The participating creators include Daniela Mora, Eli Mack, Hulett Brothers, Jay Mula, Jazzy, Jerseyy Joe, Scarlotta Twins, Shiggy, Sidetalk, and Sports.Ish.
For those interested in attending training camp practices in person, free tickets are available at Giants.com/TrainingCamp.
